CampingRocks.bg is a specialized store for all camping, mountain and outdoor enthusiasts. They aim to offer the highest quality products and develop the camping culture in Bulgaria.
The Challenge
We’ve been working with this client since 2016. Every year, the objectives they set challenge us to build on the successful results of our partnership. The aim in 2022 was to increase turnover by 10-15%.
The Solution
In spite of all the challenges throughout the year, we developed a successful strategy for expanding the online store. We had monthly meetings with the CampingRocks team where we reviewed the results, set objectives for the following period and implemented our action plan. This flexibility allowed us to scale and renew our campaigns in Google, Facebook and Instagram given the current situation on the market.
We achieved significant increase in turnover from Google Ads by completely renewing and restructuring the account. The new structure enabled us to automate Google to work optimally by combining responsive ads, a data-driven model for attributing results, broad match keywords and smart bidding strategies.
The Results
+15%
Growth in turnover and sales
+76%
Growth in turnover for Google Ads
+20%
Growth in turnover for Facebook Ads
Marketing campaigns
Check some of the creatives for this project
Facebook Ads
Google Ads
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I want to express my real satisfaction about working with Green.Click. By constantly increasing our sales and traffic (not only in the online shop but in our physical store), the team was able to overcome our skepticism towards advertising in Google Ads and Facebook. What made a really strong impression on me was that no matter the time of day, we could always rely on their speed and efficiency regarding the various issues we had and the new ways they gave us of boosting our sales.
