Fishingzone.bg is an online store founded by fishing enthusiasts with longstanding experience in the area. They offer a wide variety of high quality products and a mission to turn every fishing trip into an unforgettable experience.
To expand their business and sales to individuals enthusiastic about fishing, since their main source of revenue up to this point was coming from wholesale trade.
Starting with Google and Facebook ads we focused our efforts on targeting consumers with an interest in fishing, fishing equipment and fishing for sport in its widest sense. Since the brand already had a strong presence on Facebook and YouTube we focused our efforts on increasing the visibility of the active promotions and new products on the site. In addition, we reduced the expenses to acquire new customers in Google and Facebook. By testing various types of campaigns and audiences we managed to reach a target group of people who not only reacted positively to our messages but had interest in our client’s products.
Our efforts produced a result that was both sustainable and easy to track. We managed to achieve the objectives set by our client and developed the brand successfully by tailoring it to the needs of the sector.
Increase in turnover
Increase in traffic
Return on ad spend
Check some of the creatives for this project
We began working with Green.Click through a recommendation and with a serious issue – a lack of growth in our online sales. Their team was focused on our company’s specific objectives, achieving them and building on our success. I’m grateful for our work together and the development it brought about for us.